E-Commerce & Retail
B2B E-Commerce Platform for a Dutch Industrial Supplier
A high-performance B2B e-commerce platform handling 25,000+ SKUs, complex customer-specific pricing, and integration with SAP — processing over €12M in orders in its first year.
Client
Confidential (Industrial Distribution, Amsterdam)
Industry
E-Commerce & Retail
Technologies
Context
A Dutch industrial components supplier with a €80M annual turnover needed a modern B2B ordering platform to replace their phone and email-based sales process. Their 4,000+ business customers demanded online ordering with real-time stock availability and customer-specific contract pricing.
Complexity
This was not a standard e-commerce build. Each of the 4,000 customers has individual pricing agreements for different product categories. The catalogue has 25,000+ SKUs with complex technical specifications. Orders must sync bidirectionally with SAP in near-real-time.
Technical Architecture
We built a dedicated B2B platform on Laravel with a headless architecture — a REST API consumed by a React frontend and a separate mobile app. Elasticsearch powers the product search with faceted filtering on technical attributes. A custom pricing engine resolves the correct contract price per customer and product combination in under 50ms.
SAP Integration
A bidirectional SAP connector handles stock levels, pricing updates, order placement, and delivery status synchronisation. The integration uses a message queue (Laravel Horizon + Redis) to handle bursts and ensure resilience.
Results
The platform processed over €12M in orders in its first year. The sales team's order entry workload dropped by 70%. Customer satisfaction scores improved from 6.8 to 8.9 out of 10.